For Clearly’s Summer Campaign, we crafted a visual narrative rooted in spontaneity and natural expression, pairing premium and Clearly-branded eyewear with candid moments. The studio setup featured soft, solid-toned backdrops that allowed both the wardrobe and frames to stand out while evoking an approachable energy.

Colour played a foundational role in the campaign’s impact. We selected harmonious combinations of colours that not only complemented skin tones and materials but also shaped emotional perception. Juxtapositions like cool sky blue with vivid coral, or grounded olive with soft blush, were chosen to evoke freshness with style. Each palette was applied thoughtfully to amplify the eyewear’s presence while creating an inviting experience.

The result is a collection that feels both elevated and accessible, ideal for an evergreen campaign that speaks to style and everyday confidence.