The Kinetic Collection
The Kinetic Collection
The Kinetic Collection
Client: Clearly Project: Photoshoot Campaign Role: Creative Direction Year: 2023
Client: PayPal
Project: Fundraising Platform Experience
Role: Lead UXUI designer
Year: 2014
For the Kinect Collection launch, we wanted to capture more than just eyewear. We set out to frame a moment in motion. Shot on a wide-open track under crisp blue skies, this campaign channels the kind of effortless confidence that comes from feeling good in your own rhythm.
Every frame is designed to let the glasses lead: lightweight, sport-inspired styles that feel just as natural on the track as they do in your daily routine.
Because style isn’t a race.
But if it were, these glasses would be game.
For the Kinect Collection launch, we wanted to capture more than just eyewear. We set out to frame a moment in motion. Shot on a wide-open track under crisp blue skies, this campaign channels the kind of effortless confidence that comes from feeling good in your own rhythm.
Every frame is designed to let the glasses lead: lightweight, sport-inspired styles that feel just as natural on the track as they do in your daily routine.
Because style isn’t a race.
But if it were, these glasses would be game.
For the Kinect Collection launch, we wanted to capture more than just eyewear. We set out to frame a moment in motion. Shot on a wide-open track under crisp blue skies, this campaign channels the kind of effortless confidence that comes from feeling good in your own rhythm.
Every frame is designed to let the glasses lead: lightweight, sport-inspired styles that feel just as natural on the track as they do in your daily routine.
Because style isn’t a race.
But if it were, these glasses would be game.
