See Amazing Glasses Box

See Amazing Glasses Box

See Amazing Glasses Box

Client: Essilor Luxottica / Clearly Project: Package Design Role: Art Direction

Client: Essilor Luxottica / Clearly
Project: Package Design
Role: Art Direction

The Clearly See Amazing packaging makes an immediate impact through its bold use of colour, pattern, and repetition. Built around a dense layout of stylized eye motifs formed by concentric circles, the design creates a visual rhythm that is both playful and modern. Bright, saturated duotone colour pairings inject energy and contrast, making each box feel vibrant and engaging while maintaining brand cohesion.

The Clearly logo remains prominent amid the dynamic pattern, establishing strong brand presence without overwhelming the viewer. Hidden details and a sense of movement invite exploration and evoke a gift-like quality, making the unboxing experience more memorable and appealing to both adults and children. Altogether, the packaging transforms a functional object into a joyful, visually rich experience that celebrates the act of seeing itself.