KlugTV: A Second Screen Experience
KlugTV: A Second Screen Experience
Client: KlugTV Project: Mobile App + SaaS for Broadcasters Role: Product Designer Year: 2017
Client: KlugTV
Project: Mobile App + SaaS for Broadcasters
Role: Product Designer
Year: 2017
Research by Ibope Nielsen Online reveals that 43% of internet users browse while simultaneously watching TV, with 51% doing this daily. TV viewing became a multitasking activity with audiences splitting attention between screens. Broadcasters needed to engage viewers while keeping their focus on content. KlugTV was created to bring interactivity to television programming and commercial breaks. Using second screen technology on tablets and smartphones, it extended content without interfering with the TV screen, allowing viewers to engage while continuing to watch their shows.
Research by Ibope Nielsen Online reveals that 43% of internet users browse while simultaneously watching TV, with 51% doing this daily. TV viewing became a multitasking activity with audiences splitting attention between screens. Broadcasters needed to engage viewers while keeping their focus on content. KlugTV was created to bring interactivity to television programming and commercial breaks. Using second screen technology on tablets and smartphones, it extended content without interfering with the TV screen, allowing viewers to engage while continuing to watch their shows.
Problem #1
Content Overload
Viewers often struggle to find relevant content amidst a vast array of
TV shows and channels, leading to frustration and wasted time.
Viewers often struggle to find relevant content amidst a vast array of TV shows and channels, leading to frustration and wasted time.
Viewers often struggle to find relevant content amidst a vast array of TV shows and channels, leading to frustration and wasted time.
Solution
KLUGTV
KlugTV delivers interactive, social, and gamified content synchronized with what's on TV. By integrating tailored widgets, it helps users discover relevant content and enhances engagement with show-specific
interactions, transforming passive viewing into
an active, immersive experience.
KlugTV delivers interactive, social, and gamified content synchronized with what's on TV. By integrating tailored widgets, it helps users discover relevant content and enhances engagement with show-specific interactions, transforming passive viewing into an active, immersive experience.
KlugTV delivers interactive, social, and gamified content synchronized with what's on TV. By integrating tailored widgets, it helps users discover relevant content and enhances engagement with show-specific
interactions, transforming passive viewing into
an active, immersive experience.
Problem #2
Lack of Interactive Engagement
Lack of Interactive
Engagement
Traditional TV viewing is often passive, missing out on interactive features that could enhance viewer engagement and provide deeper connections with the content.
Traditional TV viewing is often passive, missing out on interactive features that could enhance viewer engagement and provide deeper connections with the content.
Traditional TV viewing is often passive, missing out on interactive features that could enhance viewer engagement and provide deeper connections with the content.
Challenges
Seamless Integration
Seamless Integration
User Interface Consistency
User Interface Consistency
Real-Time Interactivity
Real-Time Interactivity
User Engagement
User Engagement
Scalability
Scalability
Content Management
Content Management
Technical Constraints
Technical Constraints
Privacy and Security
Privacy and Security
UXUI implementation: Bringing KlugTV to Life
UXUI implementation: Bringing KlugTV to Life
UXUI implementation:
Bringing KlugTV to Life
Design Thinking
Design Thinking
Design Thinking
The UX design process for KlugTV focused on complementing broadcast content rather than competing with it. The interface featured strategic placement of interactive elements and streamlined navigation patterns to minimize distraction. Accessibility considerations ensured content remained legible across different viewing environments. These user-centered decisions directly supported engagement goals and helped achieve strong retention metrics during the platform's deployment.
The UX design process for KlugTV focused on complementing broadcast content rather than competing with it. The interface featured strategic placement of interactive elements and streamlined navigation patterns to minimize distraction. Accessibility considerations ensured content remained legible across different viewing environments. These user-centered decisions directly supported engagement goals and helped achieve strong retention metrics during the platform's deployment.
The UX design process for KlugTV focused on complementing broadcast content rather than competing with it. The interface featured strategic placement of interactive elements and streamlined navigation patterns to minimize distraction. Accessibility considerations ensured content remained legible across different viewing environments. These user-centered decisions directly supported engagement goals and helped achieve strong retention metrics during the platform's deployment.
From Wireframes to MVP
From Wireframes to MVP
From Wireframes to MVP
Wireframes were used to outline the core structure and interactions, defining the user journey and key functionalities. An MVP prototype was then developed to test real-time synchronization, interactive widgets, and broadcaster integration.
By combining wireframing with prototyping, the app’s usability was validated, feedback was gathered, and the interface was refined before moving into full development.
Wireframes were used to outline the core structure and interactions, defining the user journey and key functionalities. An MVP prototype was then developed to test real-time synchronization, interactive widgets, and broadcaster integration.
By combining wireframing with prototyping, the app’s usability was validated, feedback was gathered, and the interface was refined before moving into full development.
Wireframes were used to outline the core structure and interactions, defining the user journey and key functionalities. An MVP prototype was then developed to test real-time synchronization, interactive widgets, and broadcaster integration.
By combining wireframing with prototyping, the app’s usability was validated, feedback was gathered, and the interface was refined before moving into full development.
Mid-fidelity wireframe
Mid-fidelity wireframe
Interactive Widgets:
KlugTV allowed broadcasters to introduce tailored widgets that provided interactive elements such as live polls, trivia games, and audience participation tools. This feature enabled real-time engagement and deeper viewer involvement.
Interactive Widgets:
KlugTV allowed broadcasters to introduce tailored widgets that provided interactive elements such as live polls, trivia games, and audience participation tools. This feature enabled real-time engagement and deeper viewer involvement.
Interactive Widgets:
KlugTV allowed broadcasters to introduce tailored widgets that provided interactive elements such as live polls, trivia games, and audience participation tools. This feature enabled real-time engagement and deeper viewer involvement.
Customizable UI for Broadcasters:
The platform was designed as a white-label solution, allowing broadcasters and brands to personalize the interface to align with their brand identity. This flexibility helped in the widespread adoption of the app across different networks.
Customizable UI for Broadcasters:
The platform was designed as a white-label solution, allowing broadcasters and brands to personalize the interface to align with their brand identity. This flexibility helped in the widespread adoption of the app across different networks.
Customizable UI for Broadcasters:
The platform was designed as a white-label solution, allowing broadcasters and brands to personalize the interface to align with their brand identity. This flexibility helped in the widespread adoption of the app across different networks.
Social Media Integration:
A core component of KlugTV was its ability to integrate with social platforms, enabling users to participate in live discussions and see trending hashtags related to TV shows.
Social Media Integration:
A core component of KlugTV was its ability to integrate with social platforms, enabling users to participate in live discussions and see trending hashtags related to TV shows.
Social Media Integration:
A core component of KlugTV was its ability to integrate with social platforms, enabling users to participate in live discussions and see trending hashtags related to TV shows.
Real-Time Analytics:
KlugTV provided broadcasters with valuable insights into user engagement, tracking metrics such as active users, interaction rates, and social media activity. These analytics helped content creators refine their strategies.
Real-Time Analytics:
KlugTV provided broadcasters with valuable insights into user engagement, tracking metrics such as active users, interaction rates, and social media activity. These analytics helped content creators refine their strategies.
Real-Time Analytics:
KlugTV provided broadcasters with valuable insights into user engagement, tracking metrics such as active users, interaction rates, and social media activity. These analytics helped content creators refine their strategies.
Results & Impact
Results & Impact
Results & Impact
KlugTV launched with Bandeirantes Network (Band) during the FIFA Confederations Cup, introducing a Second Screen experience that synced exclusive content with live broadcasts. The app quickly ranked among the top 100 free downloads on the Apple App Store,
was recommended on Google Play, and gained over 150 media mentions in major Brazilian advertising and marketing publications.
Its success led to partnerships with multiple broadcasters and brands, expanding interactive experiences across various TV shows and attractions.
KlugTV launched with Bandeirantes Network (Band) during the FIFA Confederations Cup, introducing a Second Screen experience that synced exclusive content with live broadcasts. The app quickly ranked among the top 100 free downloads on the Apple App Store, was recommended on Google Play, and gained over 150 media mentions in major Brazilian advertising and marketing publications. Its success led to partnerships with multiple broadcasters and brands, expanding interactive experiences across various TV shows and attractions.
KlugTV launched with Bandeirantes Network (Band) during the FIFA Confederations Cup, introducing a Second Screen experience that synced exclusive content with live broadcasts. The app quickly ranked among the top 100 free downloads on the Apple App Store,
was recommended on Google Play, and gained over 150 media mentions in major Brazilian advertising and marketing publications.
Its success led to partnerships with multiple broadcasters and brands, expanding interactive experiences across various TV shows and attractions.
50+
50+
Posts per minute published on Twitter using the Band 2nd Screen hashtag
Posts per minute published on Twitter using the Band 2nd Screen hashtag
Posts per minute published on Twitter using the Band 2nd Screen hashtag
45k+
45k+
Unique users downloaded
the app in just 15 days
Unique users downloaded
the app in just 15 days
Unique users downloaded
the app in just 15 days
450k
450k
Pageviews generated during
FIFA Confederations Cup
Pageviews generated during
FIFA Confederations Cup
Pageviews generated during
FIFA Confederations Cup
1.2M
1.2M
Interactions on the app during that
year’s FIFA Confederations Cup
Interactions on the app during that year’s FIFA Confederations Cup
Interactions on the app during that
year’s FIFA Confederations Cup
Learnings
Learnings
Learnings
KlugTV redefined second-screen engagement, increasing viewer participation and unlocking new revenue streams for broadcasters.
The platform’s success validated second-screen as more than just an innovation. It anticipated the shift in behaviour across mobile experiences that would soon become the norm in media consumption.
However, after the app proved its value, broadcasters opted to develop their own similar technologies, ultimately leading to the project's conclusion. Even so, working on this project reinforced my belief in innovation’s ability to reshape user experiences, making interactions more engaging and meaningful. I’m proud to have been part of it.
KlugTV redefined second-screen engagement, increasing viewer participation and unlocking new revenue streams for broadcasters.
The platform’s success validated second-screen as more than just an innovation. It anticipated the shift in behaviour across mobile experiences that would soon become the norm in media consumption.
However, after the app proved its value, broadcasters opted to develop their own similar technologies, ultimately leading to the project's conclusion. Even so, working on this project reinforced my belief in innovation’s ability to reshape user experiences, making interactions more engaging and meaningful. I’m proud to have been part of it.
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