PayPal: Competition for Good
PayPal: Competition for Good
Client: PayPal Project: Fundraising Platform Experience Role: Lead UXUI designer Year: 2014
Client: PayPal
Project: Fundraising Platform Experience
Role: Lead UXUI designer
Year: 2014
Competition for Good was a clever initiative during the FIFA World Cup in Brazil. It used the tournament’s engagement as a lever to raise funds and provide clean water to the event’s host cities. With 32 nations involved, people could choose their favorite country to support, and the donations would go towards providing clean water in that country's host city. It created a friendly competition to see which country could generate the most donations, a competition for a good cause.
Neymar Jr., one of Brazil’s most celebrated soccer players, not only served as the campaign’s spokesperson but also contributed with signed merchandise. These valuable items were auctioned on eBay, a partner company of PayPal, to generate additional funds for the cause in special filters by Waves For Water to provide clean water to the host-cities in Brazil.
Competition for Good was a clever initiative during the FIFA World Cup in Brazil. It used the tournament’s engagement as a lever to raise funds and provide clean water to the event’s host cities. With 32 nations involved, people could choose their favorite country to support, and the donations would go towards providing clean water in that country's host city. It created a friendly competition to see which country could generate the most donations, a competition for a good cause.
Neymar Jr., one of Brazil’s most celebrated soccer players, not only served as the campaign’s spokesperson but also contributed with signed merchandise. These valuable items were auctioned on eBay, a partner company of PayPal, to generate additional funds for the cause in special filters by Waves For Water to provide clean water to the host-cities in Brazil.
Competition for Good was a clever initiative during the FIFA World Cup in Brazil. It used the tournament’s engagement as a lever to raise funds and provide clean water to the event’s host cities. With 32 nations involved, people could choose their favorite country to support, and the donations would go towards providing clean water in that country's host city. It created a friendly competition to see which country could generate the most donations, a competition for a good cause.
Neymar Jr., one of Brazil’s most celebrated soccer players, not only served as the campaign’s spokesperson but also contributed with signed merchandise. These valuable items were auctioned on eBay, a partner company of PayPal, to generate additional funds for the cause in special filters by Waves For Water to provide clean water to the host-cities in Brazil.
Personal challenges
Personal challenges
Personal challenges
Create a clear, mobile-first donation experience that cohesively integrated PayPal’s strict design system with the campaign’s unique visual identity. The goal was to build trust instantly while guiding users through a frictionless flow—from landing on the site to completing their donation. Every element, from typography and color contrast to button hierarchy and micro-interactions, was crafted to balance clarity with emotional appeal. By aligning accessibility standards with intuitive navigation, we ensured the experience was not only visually consistent but also deeply user-centered, empowering people to take action with confidence and ease.
Create a clear, mobile-first donation experience that cohesively integrated PayPal’s strict design system with the campaign’s unique visual identity. The goal was to build trust instantly while guiding users through a frictionless flow, from landing on the site to completing their donation. Every element, from typography and color contrast to button hierarchy and micro-interactions, was crafted to balance clarity with emotional appeal. By aligning accessibility standards with intuitive navigation, we ensured the experience was not only visually consistent but also deeply user-centered, empowering people to take action with confidence and ease.
Create a clear, mobile-first donation experience that cohesively integrated PayPal’s strict design system with the campaign’s unique visual identity. The goal was to build trust instantly while guiding users through a frictionless flow—from landing on the site to completing their donation. Every element, from typography and color contrast to button hierarchy and micro-interactions, was crafted to balance clarity with emotional appeal. By aligning accessibility standards with intuitive navigation, we ensured the experience was not only visually consistent but also deeply user-centered, empowering people to take action with confidence and ease.
Mobile first thinking
Mobile first thinking
Mobile first thinking
Intuitive navigation structure
Intuitive navigation structure
Intuitive navigation structure
Contrast accessible UI visuals
Contrast accessible UI visuals
Contrast accessible UI visuals
User engagement
User engagement
User engagement
Call-to-action smart placement
Call-to-action smart placement
Call-to-action smart placement
Clear PayPal donation flow
Clear PayPal donation flow
Clear PayPal donation flow
Display real-time contributions
Display real-time contributions
Display real-time contributions
User interface consistency
User interface consistency
User interface consistency
Communication Strategy
Communication Strategy
Communication Strategy
The campaign used a three-step approach leveraging digital platforms, influencers, and CRM tools to maximize engagement and donations.
The campaign used a three-step approach leveraging digital platforms, influencers, and CRM tools to maximize engagement and donations.
The campaign used a three-step approach leveraging digital platforms, influencers, and CRM tools to maximize engagement and donations.
Discover
Neymar Jr.’s presence and compelling Waves for Water visuals captured attention, driving users to take action.
Neymar Jr.’s presence and compelling Waves for Water visuals captured attention, driving users to take action.
Neymar Jr.’s presence and compelling Waves for Water visuals captured attention, driving users to take action.
Educate
Social media posts and influencers highlighted the cause, showing how small donations made a big impact.
Social media posts and influencers highlighted the cause, showing how small donations made a big impact.
Social media posts and influencers highlighted the cause, showing how small donations made a big impact.
Engage
Exclusive Neymar Jr. content, signed memorabilia on eBay, and seamless PayPal donations kept momentum, while CRM tools nurtured donor relationships through personalized updates.
Exclusive Neymar Jr. content, signed memorabilia on eBay, and seamless PayPal donations kept momentum, while CRM tools nurtured donor relationships through personalized updates.
Exclusive Neymar Jr. content, signed memorabilia on eBay, and seamless PayPal donations kept momentum, while CRM tools nurtured donor relationships through personalized updates.
Results & Impact
Results & Impact
Results & Impact
The Competition for Good initiative was a success, demonstrating the power of digital platforms to drive meaningful social impact. Through an intuitive and seamless donation experience, the campaign helped Waves 4 Water provide access to clean water for millions in Brazil, proving that well-designed digital experiences can amplify global change.
The Competition for Good initiative was a success, demonstrating the power of digital platforms to drive meaningful social impact. Through an intuitive and seamless donation experience, the campaign helped Waves 4 Water provide access to clean water for millions in Brazil, proving that well-designed digital experiences can amplify global change.
The Competition for Good initiative was a success, demonstrating the power of digital platforms to drive meaningful social impact. Through an intuitive and seamless donation experience, the campaign helped Waves 4 Water provide access to clean water for millions in Brazil, proving that well-designed digital experiences can amplify global change.
40k+
40k+
individual donations
individual donations
individual donations
50M
50M
Litres of clean water
Litres of clean water
Litres of clean water
~6M
~6M
People impacted
People impacted
People impacted
5k
5k
W4W filters delivered
W4W filters delivered
W4W filters delivered
Making a Difference
Making a Difference
Making a Difference
One of the greatest challenges in social initiatives is engagement and getting people to care about causes that don’t directly affect them. Encouraging donations for those in need requires more than just awareness; it asks for a practical and effective experience that moves people to act. Knowing my work played a role in bringing clean water to millions made the impact feel personal. I wasn’t just designing a platform, I was part of the change. So being part of this project was very rewarding.
One of the greatest challenges in social initiatives is engagement and getting people to care about causes that don’t directly affect them. Encouraging donations for those in need requires more than just awareness; it asks for a practical and effective experience that moves people to act. Knowing my work played a role in bringing clean water to millions made the impact feel personal.
I wasn’t just designing a platform, I was part of the change. So being part of this project was very rewarding.
One of the greatest challenges in social initiatives is engagement and getting people to care about causes that don’t directly affect them. Encouraging donations for those in need requires more than just awareness; it asks for a practical and effective experience that moves people to act. Knowing my work played a role in bringing clean water to millions made the impact feel personal. I wasn’t just designing a platform, I was part of the change. So being part of this project was very rewarding.
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